A world of hits

There has never been so much choice in entertainment. Great article in The Economist about the movie, music and book markets. Ever-increasing choice was supposed to mean the end of the blockbuster. It has had the opposite effect.

„A lot of the people who read a bestselling novel, for example, do not read much other fiction. By contrast, the audience for an obscure novel is largely composed of people who read a lot. That means the least popular books are judged by people who have the highest standards, while the most popular are judged by people who literally do not know any better. An American who read just one book this year was disproportionately likely to have read The Lost Symbol, by Dan Brown. He almost certainly liked it.

This explains why bestselling books, or blockbuster films, occasionally seem to grow not just more quickly than products which are merely very popular, but also in a wholly different way.“


Twilight: New Moon, newly enthroned

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